When marketing your business, you need to take into account not only the needs of your customers, but their opinions too. First impressions are key, and colour can say more about your brand than you’d imagine.
We discussed beauty branding at the beginning of the year, and it’s clear that all elements require plentiful thought. To represent your business in the best light possible, add colour to your list of considerations – in your beauty uniforms, treatment space, and in the products you offer.
White and neutral for a sense of cleanliness
Although these colours are often considered dull, white and neutrals such as ivory, taupe and grey, can actually put your brand in a sparkling light. These shades automatically tell clients that you’re an immaculate brand. They convey a sense of cleanliness in everything you do – from the premises to the services provided.
When customers visit doctors and dentists, they feel instant trust when they walk in, driven not just by title but by a spick-and-span presence also. It’s the same with spas; they’re a place to be cleansed – whether that be a massage or facial. Your customers need to have trust in your service, and these colours will guarantee their respect and confidence in your brand.
Red and purple to portray luxury
It is wise to be cautious in applying these colours, as bright shades could be associated with ‘loudness’ or, in the case of reds, anger. To portray indulgence, choose deep shades of purple and red for extra glamour. Think crimson, ruby red, mauve. These shades will make your clients want to treat themselves with a touch of your brand.
Whilst the passion and warmth of red makes you easily approachable, there’s also an element of sophistication. Your customers will feel a sense of royalty when they use your brand, and so they should. For those more luxurious beauty treatments, these colours will convey their classiness without you even needing to describe them.
Black for innovation
As the beauty industry expands its range of services available, there is vast opportunity for treatments to revolutionise the market. From fish pedicures to bee venom masks, fresh services can be communicated with shades of black.
When used as the primary brand colour, black is bold, powerful, and confident – much like a new product or service. Your brand will be seen as iconic with a hint of black – setting a spark off in the beauty industry with exhilarating results. With such a distinctive colour, there’s no chance people will forget your brand.
No matter the colour you choose, all these are emblematic in a good beauty uniform choice. After determining colour, you’ll need to ensure the quality of your business is portrayed with style. La Beeby provide beauty tunics, trousers, jumpsuits and dresses that will work glamorously, and breathe character into your organisation. Contact us for beauty workwear that will colour your brand gorgeous.
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